I continue to work on my video editing skills. The scenes are from the annual Senri & Osaka International Schools of Kwansei Gakuin Winter Music Concert held on December 6, 2018 in Minoh’s Maple Hall.
Grade 12 Dian “Andy” Guan produced this video as a Creativity, Action and Service project. His goal was to reflect upon his classmates’ experiences and opinions about the International Baccalaureate Diploma Programme (IBDP). You can find more information about our DP programme and offerings at our website.
In listening to our students, I am always so impressed with their poise, presentation, vocabulary and creativity. I think hearing directly from them gives our community and others, a good idea of the type of school we are and are striving to be.
Andy asked his friends, the following questions:
- Would you agree the IB is a very rigorously challenging program?
- What is your biggest source of stress? How do you reduce it’s impact on you?
- Are you active in extracurricular activities?
- What skills have you developed from the program?
- What advice would you give to someone just entering the programme?
I would like to thank Andy for sharing the video with us and the students who answered questions and help with the technical aspects of the video.
The passing of a bill increasing blue-collar immigration by the Japanese government has been in the news recently. There is a labor shortage due to the aging population and a decrease in young people entering the workforce. CNN’s article, “Japan needs immigrants, but do immigrants need Japan” really captures the challenges of a declining population.
In one way, I think it is great. The islands of Japan are roughly the same size as the state of California, but with 126 million people compared to the 40 million Californians, I would say it is crowded here. With great public transport, smaller housing/denser housing and a high rate of urban living, it is a pleasant place to live and you don’t feel the population density. However, growing up in rural northern Michigan, fewer people here would be a good thing in my opinion. More room for wilderness!
If you look at the chart above, without immigration and a continued low birth rate, Japan’s population will drop to around 50 million by the end of the century. More importantly, the percentage of elderly will rise to almost half of the total population. Japanese people have some of the longest life spans of anyone on earth and with laws requiring mandatory retirement around 60-65, most people have 20 to 30 years of living on a pension. With many less workers paying into the pension system, the government will be running up a huge debt.
Japan has one of the lowest rates of immigration in the world. Only about 2% of the population are foreign residents. Other aging countries like Germany and Singapore are actively recruiting young people to move to their countries. The lack of English and long work hours discourage people from settling here long term.
For international schools, increased immigration, especially temporary residency, would be a good thing as perhaps there would be a need for families seeking an education in English.
It will be interesting to see how this plays out in Japan. It is a preview of what is coming for other countries including the USA.
OIS counselor Michelle Vogel, Technology Learning Coach Oscar Sala and Head of School Bill Kralovec will be leading a conversation about our students learning to manage their digital life. We feel students need support from both school and home and giving a child an iPhone, is like learning to drive. There are risks and students and parents need information, techniques and tools when using digital devices, just like driving a car.
The talk is more geared towards parents of middle school and high school students, but elementary parents will take away useful ideas from the event. There are two resources parents can read that will help them and will be discussed in the workshop.
Culture Reframed is a non-profit organization that provides education and resources to build resilience to hypersexualized media and porn. The Center for Humane Technology founded by former Google Design Ethicist Tristan Harris raises awareness of how digital tech companies have a culture, business incentive, design techniques and organizational structures that are driving technology to “hijack our minds”.
I attended two sessions about student wellbeing and it seemed to be a hot topic at the event. Bobbi Hartshorne from GSA (Global Student Accommodation) a company that provides housing for international university students (see their growth in Japan) for over 13,000 students. They are an extremely fast-growing company, but most importantly for me, they are becoming experts in student wellbeing in a boarding situation. They did a huge study on the impact of the environment (housing) on student wellbeing. The report found that the quality of accommodation plays a huge role in well being. It makes sense since they spend 67% of their time in the dormitories or apartments. They found that accommodation staff are the people best placed to identify wellbeing problems, even more so than teachers. Students in trouble often close the door and spend hours on the internet when they are lonely, depressed or anxious. Schools can counteract this by using common spaces in the dormitories better by making them more appealing, getting guest speakers to come and meet with students, and other activities to try to build community spirit and increase the human connections among boarding students. Bobbi mentioned the Warwick Edinburg Mental Wellbeing Scale which would give quantitative data to schools wanted to measure student wellbeing at their school.
She talked about today’s youth and general characteristics of the generation. At GSA, over 50% are multiracial, they are great at filtering information and value experience over luxury. The Varkey Foundation and GEMS Education did a big study and found that there is a movement of global homogenization and students around the world are more similar than previous generations.
Stephanie Hiltz & Julia Salema from Study Insured an international student insurance company gave a good talk on using technology to help the mental health of international students.
There were several apps that students can use to help improve mental health.
- Headspace – Meditation Made Simple
- Calm – The #1 app for Meditation and Sleep
- Pacifica – Reduce Stress – Feel Happier
- Moodpath – Your Mental Health Companion
- 7 Cups – Online therapy & counseling
These are apps that use game theory to also support mental health.
- Flowy – a game to help sufferers of panic attacks
- SuperBetter – a game to increase resiliance
I recently attended the ICEF workshop in Berlin, Germany that brings together educators, service providers, work & travel professionals to meet the world’s best student agents. Agents are people who recruit and assist students who want to study abroad, both short-term and long-term.
ICEF holds global regional workshops all over the world and the biggest is this annual conference in Berlin. The 2017 conference had over 800 participants representing 104 countries and over 1,700 organizations. Over 30,000 meetings took place.
On the first day of the conference there were numerous professional development seminars and below are my notes the sessions.
Video Marketing in the Education Industry: Pushing international student recruitment to the next level – Florian Schafer
Florian Schafer is the director of the ICEF media production team. Schools need to have video as part of their marketing plan. Research shows that videos are watched more than reading text, at a 4:1 rate. Put video on your landing page and even putting a video in the email subject line helps generate interest in your school. As a parent and educator, I see my children and students watching more and more videos and reading less.
With literally millions of videos available, the fight for attention and differentiating your video is fierce. Videos need to be short, usually no more than 1-2 minutes. An image video ideal length is 90 seconds and an online ad 15 seconds. If it is going to be on Instagram or Facebook, it should be able to be viewed silently with hip text with the key messages. Many videos today are watched with no sound.
To get your video noticed, schools should use “influencers” who are popular students w with lots of friends and a social media presence and use those students as “multipliers” to share the videos via social media. This is also called “seeding” and identifying key students to share your videos will help them get more views.
Making a video is a process has several steps:
- client brief – What makes you unique and how are you going to differentiate yourself? Who is your audience?
- pre-production – prep your subjects, know what footage you need; have a storyboard
- production – shoot multiple takes; “Don’t wait for the lion to come to the waterhole” – stage shots!
- post-production – most expensive and time-consuming; choose music carefully, best if in-house with a student;
- distribution – website landing page, social media
A good idea to have a YouTube Channel and work to increase followers. YouTube is not a library or archive, but a social media channel. It is a good idea to try to publish with a schedule. Make sure to customize the thumbnail and it is better to make the thumbnail a close up and emotional. Use keywords to help search engines.
Florian shared many examples of good videos, including an innovative one from London South Bank University that uses stop-motion techniques to make it stand out. It made its debut at the conference and is not released to the public as I write this, but I’ll try to link it when I can. Another example was to show potential customers who want to study Russian in Riga, Latvia, that the city is not just full of old buildings and a beer-drinking destination. The Liden & Denz video accomplishes this. More examples of ICEF videos can be found on their YouTube page.
It costs schools about 2000 Euros to make a video with ICEF. I was most impressed with their focus on helping a school discover their unique and distinctive characteristics and putting out a message that will drive interest in a school. As Florian said, you are selling the dream of becoming a part of a school community and place.
Most international K-12 schools do not have intense competition as language schools or universities because the families you are trying to recruit are usually being posted to your city through work or family reasons. However, there is competition within the city and region and with more international schools being founded yearly, video marketing is a must-have for school.
My final takeaway from the session – videos need to be short, authentic, unique and have a social media & mobile phone friendly format.
OIS is looking to expand its high school student internship program. If you are a business that wants to support OIS students, please let us know.
Work experience is invaluable for helping our students find out what direction they want to take their higher education and career. Often I find teenagers have an unrealistic view of daily work life. Internships give them opportunities to see what it is really like.
Two OIS high school students, Mina Allen and Homin Kim, completed an internship this summer at Mori Kosan Co., a company that helps foreign university students find jobs in Japan after their studies are completed. They help with business etiquette, language courses, job searches, etc. Mina and Homin did a lot of translation work for the company and helped with their website and social media fees. Mina was surprised at the lack of fluent English speakers in the industry, especially since companies work with foreign students. Many OIS students are bilingual (Japanese-English) which opens many doors for them in Japan and in the future, there will be even more of a need of English.
Mori Kosan believed having the two high school students gave them a fresh perspective and enjoyed having them complete the internship. I would like to thank Alberto Servin and everyone at Mori Kosan for hosting OIS students!